The Big 12 will change its name to be the "Amazon 12" or "Pepsi 12" or "Pizza Hut 12" or whatever.
literally.....
Any.Fucking.Thing.For.A.Buck.
And they are taking investors! Will they go public?
This idea occurred to me a long time ago and therefore thought it was only a matter of time. I'm surprised it hasn't happened sooner. I guess it's no surprise that Brett Yormark is the first to do it.
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