This is obviously a very deeply thought out, and perfectly executed plot. Hatched by those absolute masters of marketing, Toto,
Think about it, they made millions, really, millions of dollars singing some very half assed pop songs. All it took back then was to name themselves after the best knownm"little dog" ever, and write a song about a relatively hot movie star. They are only rivaled by Christopher Cross in their ability to turn absolute horsecrap into gold.
Jump to a new milenium, they're running low on cash, they hatch a plan along with Xavier University, the athletic department, and one Terrel Holloway. To disquise it they come up with the ruse during his sophomore year that his "nickname" was TuTu. And of course all the stories about Coach Mack forcing him to "earn" the name change to Tu.
Brilliant I say to you Toto. You will more than deserve the millions of dollars that come from a renewed popularity in that tired old song, Bravo!