Ok. You don’t have a very good understanding of what free market is. This conversation is going nowhere.
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How exactly am I missing the idea here?
Nobody is curtailing anyone's ability to say in public whatever they want, but nobody should be curtailing the consequences of speech. This works for business as well, if you spout stuff in public and you are the face of a company prepare for a backlash or be sure you aren't annoying your customers.
I have a great many conservative friends and family. When Nike hired Kaep, they all told me this would kill the company. I politely told them Nike sells 35%ish of the US market share for shoes. They know who buys their shoes, they made a business decision. You go ahead and not buy them, it's your decision. Same for the Dr. Suess people, they know who buys their books and they know what books are sold. I told them the same thing, that decision was made in a board room with sales reports and not with cancel culture on their mind. These are business decisions and boycotts are consumer decisions. Businesses/consumers can make any choice they want resulting in either side reacting accordingly.
They’re called externalities. They are not part of normal market theory. I.e, supply/demand based on product and price demands/supplies of parties involved.
From a marketing standpoint it’s folly to engage in this manner when the issue is not related to your product/brand.
Nice of a Leftist to kill Capital Police today.
Biden must condemn the Left wing terrorist or impeach!
It's the difference between text book and real life. The fact is these things all affect how we use our money. People make buying decisions based things like locally owned business, sustainably grown, even whether a company uses profits for political lobbying. I literally don't know a single person who purely shops based on price alone.
Now that the MLB moved the All-star game out of George, Dr. Suess Enterprises stopped printing books, my question is whether you honestly believe it's the company caving to cancel culture or if it's the company who knows who their consumers are and the type of company they are expected to be? My earlier example of Nike, they know who buys their shoes. MLB knows exactly who is going to their games and watching them on TV. Dr. Suess Enterprises knows who are buying their books and which books are being bought.
Holding Mlb up as an example is laughable considering it is run by one of the worst commissioners ever in professional sports, which is really truly saying something.
Just because businesses do something, doesn’t make it smart. I listen to business owners every day make absolutely stupid decisions.
Oh and btw Nike has been losing market share to adidas for years. Probably not due to the Kaep thing but because people are becoming wise to the fact that their quality is shit.